The movement launched by Jérôme Jarre on Wednesday March 15th on twitter quickly shot to the top of Twitter’s global trends the same day. Moved by the death of a little girl of dehydration, the vine star posted a video on Twitter, in which he reminded users of the alarming crisis that Somalia is currently experiencing. The UN, moreover, believes that the plight of the country, ravaged by famine and drought, could be the worst humanitarian catastrophe since the Second World War , as the Huffington Post reports .
🚨MAINSTREAM MEDIA WON’T TALK ABOUT IT !!!
— JÉRÔME JARRE (@jeromejarre) 15 mars 2017
Jérôme was then joined by celebrities like Omar Sy and Ben Stiller who recorded a video explaining the importance of the hashtag. « I know there’s so much going on in the world so it’s kind of hard to focus on stuff that’s going on outside of our own experience, » Stiller said in the video.
Thanks to the call of many Internet users and influencers on Turkish Airlines, which offers flights to Somalia, to get it to send a plane of food and water from Europe, the magic of the Internet worked: Turkish Airlines responded to the movement by a favorable tweet.
— Turkish Airlines (@TurkishAirlines) 16 mars 2017
In hopes that the airline makes a concrete the move.