Broadcasted on July 22 in prime time evening (9.40 p.m.), the first episode of the show Nektachfou Bladna, recorded an audience of over 4 million viewers and a national TV audience share of over 40%.
Encouraging Moroccans to discover and travel within Morocco and relaunch internal tourism have given rise to an inspiring partnership between the ONMT and the 2M channel. This came in the form of an entertainment TV program dubbed ‘Nektachfou Bladna’.
The innovative and inspiring show in terms of content seduced Moroccans with the quality of the content, the beautiful images from different regions as well as the relevant information shared by the hosts and Moroccan celebrities with a lot of interest and humor.
It should be noted that the partnership forged between the ONMT and the 2M channel aims to set up various programs: tourist broadcasts, game show broadcasts, radio broadcasts, radio capsules which will be broadcasted on the various media supports of 2M (2M TV, 2M Radio, 2M.ma, My2M, the social networks pages of 2M).Every Tuesday in prime time evening (9.40 p.m.) during the months of July-August, Nektachfou Bladna brings together 6 Moroccan celebrities from different regions of Morocco to host and answer questions from the duo of 2M presenters “Hicham Masrar and Ibtissam Koutaibi” and thus learn a little more about all that makes the wealth of our beautiful country.