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The robot-woman SHAMA joins the 16 days of activism

Written by FDM

UNFPA, the United Nations Population Fund is joining forces with SHAMA, the first 100% Moroccan robot-woman, to launch the 16 days activism campaign against gender-based violence.

For this world first, UNFPA is collaborating with the Moroccan University Cadi Ayyad to explore the means of artificial intelligence in the fight against all forms of discrimination against women and girls. SHAMA will thus participate in the launch of the global campaign, through a video of mobilization against violence. This video will be launched on UNFPA digital platforms on November 25, the international day for the elimination of violence against women.

Decision-makers, partners, opinion leaders and other personalities will be called upon to join SHAMA, through the digital campaign #JoinSHAMA to solemnly and with one voice express Zero tolerance to violence and to practices that harm women and girls.

In Morocco, the prevalence of gender-based violence remains worrying. According to the most recent data, more than one in two women say they have been the victim of some form of violence. Young girls are all the more vulnerable to violence. In 2018, 32,104 child marriage applications, of which nearly 95% concern girls, were filed. The overwhelming majority of requests were accepted at 85% in the period between 2011 and 2018.

On the road to 2030, achieving a world free from violence against women and girls and which promotes their rights and their choices is the only way out for a prosperous and sustainable world.