On Friday, October 2, Rihanna held her brand’s Savage X Fenty last runway show in New York City with a diverse cast of models. However, the background song, “Doom” by London producer Coucou Chloe, to which models wearing lingeries danced to during the show included a narration of an Islamic hadith as a remix.
A hadith is an account of the prophet Muhammad’s behaviors and speech and is sacred in Islam. The one in question evokes the warning signs of the day of judgment.
there’s really no way we can let this slide like a straight up HADITH???? rihanna baby you screwed up HARD pic.twitter.com/gxUOvtHGn5
— N⁷₁₁₇ ♡’s yami (@TAEHYUNGGOODBOI) October 4, 2020
Muslims and non-Muslims alike took to social networks to criticize the song’s producer as well as Rihanna for the usage of such a holy text in a sexualized context. Criticism diverged between whether this was done deliberately or not.
In response to heavy criticism, the London-based producer extended an apology to Muslims.
“I want to deeply apologize for the offense caused by the vocal samples used in my song ‘DOOM’. The song was created using samples from Baile Funk tracks I found online. At the time, I was not aware that these samples used text from an Islamic Hadith.”
“I did not research these words properly and want to thank those of you who have taken the time to explain this to me.”
I want to deeply apologize for the offence caused by the vocal samples used in my song ‘DOOM’. The song was created using samples from Baile Funk tracks I found online. At the time, I was not aware that these samples used text from an Islamic Hadith. 1/2
— COUCOU CHLOE (@coucou_chloe) October 5, 2020