A big release of biodegradable orange balloons will mark the kick-off of the “16 Days of Activism against Gender-based Violence” campaign which runs every year from 25 November, the International Day for the Elimination of Violence against Women, to 10 December, Human Rights Day. For the occasion, UN Women Maghreb organize a commemoration event on Saturday, November 24th, in the historical site of Chellah.
Artistic performances raising awareness of the fight against gender-based violence, speeches by Moroccan and UN officials, as well as the opening of information and awareness stands to the public will punctuate the morning from 10:00am to 12:00pm.
Orange the World: #HearMeToo
“The official color of this campaign is orange, an optimistic and radiant color, which symbolizes a better and violence-free world for women and girls,” says Houda Areski, communication analyste of the campaign. Thus, official and emblematic buildings have agreed to light their facade up in this color and to spread the global message #HearMeToo also selected for these 16 days of activism that will “orange the world”.
Through #HearMeToo, UN Women has an aim to reenforce global social media conversation witch kicked-off with the movement #MeToo, and followed with #TimesUp, #BalanceTonPorc … and in Morocco with # Masaktach, #Kayna, or #ZankaDialna in recent months.
Research shows that the pandemic of violence against women and girls affecting one in three women in their lifetime is not a recent phenomenon. This goes to show that no country, no organization is immune to sexual harassment and violence, and women and girls from all corners of the world still experience gender-based violence and abuse.
During the 16 Days of Activism Against Gender-Based Violence, efforts will broaden that conversation and highlight the voices and activism of survivors of violence and advocates around the world—especially those who are often missing from the media headlines and social media discussions. It will showcase their stories, and their solutions.
Reflect, denounce, spread messages and promote actions challenging violence against women. These two weeks will bring together governments, communities, activists and individuals to raise awareness on the urgent need to end this universal affair.