They either missed them or we missed them. After La Fabrique closed its doors last summer, Caroline and Farid El Attar embarked on a new challenge: to move into a showroom in Marrakech and develop the e-shop, Popmysouk, which highlights Moroccan creation and local artisans by selling their products, while focusing on exportation.
Nine months after the launch, this passionate duo did not stop there. They’re already venturing into a new project to invest, on a long-term basis, in the showroom located right next to the M café at the Hyatt Regency, which offered them this partnership. On display, revisited, stylish, and ethical artisanal products (exhibited on Popmysouk) worn by talented Moroccan designers carefully unearthed by Caroline and Farid El Attar.
Among the brands, Dar Fatyme carried by Hasna Afouar who produced a series of cushions and paintings composed of collages on which the face of an Amazigh woman appears. A dynamic feminist designer who now uses them on tapestry, including a special “Pop my Souk” series.There are also illustrations of “Myriam au citron” signed by the young Franco-Moroccan artist Anaelle Myriam Chaaib, the new stationery brand Rajmaj, the bags and small leather goods by Virginie Darling – a collaboration with the founders of Popmysouk – as well as its sublime line of dresses, or KM15, a young brand of olive oil located at the foot of the Ourika mountains. A product made by a Moroccan woman who flew from the French capital to the kingdom to set up her carefully thought out project to take over and rebuild the farm of her great-grandparents. A daring bet that she carries, with conviction. In short, Pop my Souk is synonymous with sparkling and daring women who have exceptional talent.