The figures released at the end of the national campaign combating violence against women announced real media success. More than 40,000 people took part in the various regional seminars and conferences organized on this occasion. They were led by more than 400 speakers. Women victims of violence were also present during these demonstrations.
The campaign was also illustrated by the broadcasting of two ads which were widely relayed during periods of peak ratings. In total, the two awareness spots were broadcasted more than 995 times (592 times on television channels and 403 times on radio channels).
On social networks, the two awareness campaigns generated nearly 10 million views in just 22 days of broadcast.
The objective of this campaign, as a reminder, is the dissemination of a culture of equality, but also of tolerance and non-violence.