Selma El Antari, a young Moroccan entrepreneur, is one of the 54 winners of the WIA 54 which recognizes 54 women entrepreneurs from each of the 54 African countries. Her project? The brand “Terre Brune” specialized in argan oil transformation.
She is a female business leader with high potential. The Moroccan Selma El Antari was chosen by the WIA 54 program which rewards women, African leaders, each year. An initiative led by Women In Africa whose mission is to encourage female entrepreneurship in Africa.
Last year, 52 young women entrepreneurs representing 52 countries were selected and benefited from a network and maximum visibility. This year, they came from 54 countries.
Aged 28 and from Essaouira, Selma El Antari, a young graduate of ESCP Europe-Paris, stood out in the “Health” category for her family business “Terre Brune”, co-founded with her brother and specialized in the production and marketing of products from Moroccan terroir including argan oil. Labeled to national and international standards, the products come from the Beni Antar Cooperative where many rural women work.
The WIA program is not finished yet since eight “Revelation” prizes and one “Gold Award” will be announced next September.