On this occasion, the representative of the Moroccan trap was exclusively interviewed by the magazine. He notably talked about the deal he recently signed with Universal: “They gave me a lot of confidence. They told me that I could do what I wanted musically. Even visually. The label believes in me. They give me the means to try new things,” said the rapper to GQ Middle East.
A contract signed less than a year after he was denied a visa application to go to play at the Arab World Institute in Paris: “I am 25 years old, I am single and Moroccan. That’s why they rejected my visa. I went through a very difficult period after that, I’ll be honest (…) Music has no borders, but artists have borders “, he said regretfully.
Inspired by Young Thug, one of the precursors of this musical genre from Atlanta, Issam considers that the future of music is not in the United States, but rather n the Arab world: “American music does not innovate anymore. There is no more shock. Nothing’s new. It is time for the Arabs to dominate. I really believe it. I want us to unite and help each other out. We can show the world what we have. This is our moment. It’s our turn.”
“I want to inspire the next generation. I want to open the door to the Arabs. To make it easier for them,” he continued.
Despite his success and his young age, Issam remains terrified by the idea of time passing: “I do not want to waste time. If I don’t come home tonight and do not make music that can reach millions, It means I’m wasting my time. That’s what scares me the most. “