Through 32 portraits, this book, written in French and English, draws a unique and invaluable artistic heritage, from figurative to naïve art, calligraphy or abstract art. Atypical careers are also featured, such as those of Mehdi Qotbi, Abbes Saladi, Ahmed Cherkaoui and Mahi Binebine.
« JTI is committed to two fields of action in terms of its CSR (Corporate social responsibility) policy in Morocco. First, as a cultural action through the edition of this book, and on the other hand, a charitable and societal action, helping women’s associations gain their economic independence, » says Houda Bennis Director of Corporate Affairs of JTI .
JTI North Africa is a committed partaker in the cultural and artistic dynamics of Morocco.
This book has been produced in partnership with the Agency Artis Council for the edition of the book. Full sales profits will be donated to a Moroccan charity for the elderly.