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Les Impériales 2020: Samia Bouchareb wins Sacrée Femme award  

Written by FDM

The event “Les Impériales 2020” has taken up residence at the Hyatt Regency Casablanca since Tuesday and has started the rich program of this fourth edition, placed under the High Patronage of His Majesty King Mohammed VI.

Participants have been enjoying for the past couple of days the ambiance of workshops, keynotes & panels, and organized evenings. Four days of discussion, debates, intensive training, the revelation of study results and awards are scheduled from Tuesday, February 4 to Friday, February 7.

Moreover, on Tuesday, the results of the Love Brand Morocco study were announced. During this evening, the most beloved brands, celebrities, and influencers of Moroccans were awarded.

Wednesday evening 5 was an opportunity to immerse in the world of Mad Men, the iconic American television series set in the 1960s in New York, in a fictional advertising agency on Madison Avenue. It was the occasion to celebrate once again the sector of marketing, communication, media, advertising and digital and to award awards to the leaders of this sector in Morocco.

The “Sacrée Femme” prize, awarded by the UACC (Union of Communication Consulting Agencies), was awarded this year to Mrs. Samia Bouchareb, General Manager of In&Up Consulting. “The Good Pitch” Trophies were awarded to La Banque Populaire and Saham Assurance. As a reminder, Coca Cola Maroc won this award in 2019.