The Parity and Diversity Committee of 2M has just launched the second edition of the Tilila Trophy, a prize that rewards advertising that values the image of women, and announces an exceptional jury. Among the members, Leila Slimani and Amina Lemrini.
After the success of the first edition, the Parity and Diversity Committee of 2M launches the second edition of the Tilila Trophy, a prize dedicated to the TV commercial that better promote the image of women. To decide between these anti-stereotypes ads, a quality jury was formed.
It is composed of the journalist and writer, winner of the Goncourt Prize, Leila Slimani, the women’s rights activist and former president of the HACA, Amina Lemrini, the communication and advertising expert, Syrine Chérif, the human rights activist and former president of the CNDH, Driss El Yazami, filmmaker Hicham Lasri, and communication expert Anouar Sabri.
For now, the call for applications is ongoing until September 20th. During this period, advertisers and agencies whose spots are broadcasted on 2M, can register on www.tropheetilila.ma to participate and win the second edition sponsored by the Union of Communication Agencies (UACC) and the Group of advertisers of Morocco (GAM). After a first pre-selection, the verdict is expected at the ceremony scheduled for October 10 in Casablanca.
See conditions on www.tropheetilila.ma