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inwi launches win, the first 100% digital brand 

Written by FDM

This is a real revolution in the telecom landscape in Morocco! inwi launches win, the first 100% digital brand.

Yesterday, inwi launched in Casablanca ”win”, the first 100% digital brand and also an interactive and evolutionary universe where 100% of the courses and services, from the subscription to customer support, are dematerialized. The brand allows the customer, for the first time in Morocco, to configure, at any time and with complete freedom, its offer and all services subscribed.

“This is not a new offer that inwi proposes to Moroccans. This is a new way of doing telecom, on which we have been working for years. This is an unprecedented experience that allows us to rethink our business completely “said Nadia Fassi-Fehri, CEO of inwi.

Available on Android and iOS application and also on the web, win is a brand in line with its time and with the digital habits of Moroccans. It responds to their desire for freedom and immediacy. ” Today, we offer all our customers the opportunity to become their own operator. From the application installed on their phones or from the win website, our customers interact directly with our information systems. They can do it all by themselves, without any physical contact with the operator: compose their offer, subscribe online, receive their SIM card at the address of their choice delivered by Amana, chat with a chatbot 24/7, etc.” Says Safae Hamdani, Chief Digital Officer at inwi.

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