French politician Lydia Guirous, a member of the right-wing Republican Party (LR), posted this weekend on her Twitter account a photo of L’Oreal’s new campaign, pointing to the fact that this campaign is putting before a veiled woman: « After Gap, H & M, Nike … L’Oréal adheres to an Islamist vision of the Muslim woman by displaying a veiled woman. Ethnic Marketing = Regression! » she captioned.
— Lydia Guirous (@LydiaGuirous) November 5, 2017
The young woman in question, as several Internet users have pointed out, is the professional makeup artist and YouTuber Salima Aliani of Moroccan decent. She signed in 2015 a one-year contract with the company after winning the « Brush Contest », making her the « best makeup artist in the world, » recalls the French newspaper L’Est éclair .
While some Internet users have expressed their agreement with the former spokeswoman of the party Republicans, known for her book « Allah est grand, la République aussi » , published in 2014, many have on the other hand hailed the initiative of the brand and brought their support to the young makeup artist:
« Long live diversity and tolerance. Thank you @lorealparisfr! As for you, learn to close your mouth for the well-being of all »
Vive la diversité et la tolérance. Merci @lorealparisfr ! Quant à vous, apprenez à fermer votre bouche pour le bien-être de tous
— Samia (@Samsworldfr) November 6, 2017
« You are a shame. This campaign is beautiful for its diversity. »
Vous êtes une honte. Cette campagne est belle pour sa diversité.
— Gwenn (@SweetieYTB) November 6, 2017