Indeed, the international icon of combat sports was revealed, in a video shot in partnership with Welovebuzz, that she was the victim of racial discrimination because of her hijab in a high-level international sports event. Indeed, in 2016 in Jonkoping, Sweden, during the world championship of Muay-Thai, Meriem was banned from getting into the ring because of her outfit. “I was forbidden to participate in my Hijab. I did it, and I became world champion,” says our formidable champion.
With this human initiative, NIKE aims to promote the practice of an apolitical and areligious sport, a sport of fair play for all. With NIKE Pro Hijab, the brand intends to serve the pioneers of today, like Meriem El Moubarik and inspire more women to play sports. A vocation that perfectly reflects the slogan of the brand signed Bill Bowerman, co-founder of NIKE: If you have a body, you are an athlete.