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Innovation Camp by Microsoft encourages young women to become business leaders

Written by FDM

Microsoft launched an educational campaign in Morocco designed to motivate female university students to explore careers in STEM (science, technology, engineering and mathematics).

Created as part of Microsoft’s global campaign #MakeWhatsNext, the Innovation Camp took place at the National School of Computer Science and Systems Analysis (ENSIAS), last March, in partnership with the organization Injaz Al Maghrib. The goal of the campaign is to empower young women to take charge of their own success, reads a statement.

In fact, 60 female students in the early stages of their academic career, participated in a series of entrepreneurial and technical workshops aimed at boosting the knowledge of young Moroccan women in business management, while encouraging them to pursue a career path in STEM.

The Innovation Camp challenged young women to design a business model and find solutions to real business challenges using their creativity, new approaches and teamwork. They also had access to the most up-to-date information and resources, as well as guidance from professional private sector volunteers including executives from Microsoft Morocco.

“Our partnership with Microsoft is based on the trust and collaboration needed to instill the entrepreneurial spirit among young people with high potential,” said Yasmina Laasri, general manager of Injaz Al Maghrib, quoted in the statement.

Microsoft launched the #MakeWhatsNext program in 17 countries in the Middle East and Africa. It aims to engage young STEM students and support more female leaders in the industry.