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The Imperials: Here are the “Les Etoiles 2020” Winners

Written by FDM

At the Gala Evening, “Les Etoiles 2020”, talents take precedence, agencies and brands that stood out for the quality of their work in 2019 were awarded. Tributes were also given to the figures who make up this sector.

Each evening is an opportunity to discover more about the marketing, communication, media, advertising, and digital ecosystem. After the “Love Brand” evening, the “Mad Men” evening in partnership with the UACC and the “Showreel Morocco” at Megarama, the closing evening “Gala Les Etoiles” was an opportunity to discover the best of brands, agencies and works for the 2019 financial year that received the “Les Etoiles 2020 ″ awards.

More than 220 subscriptions were received for the “Les Etoiles 2020” awards, the cases were judged by a multidisciplinary jury, made up of national and international ecosystem experts.

Campaign-Actions category:

Contextual Action – Official sponsor CAN 2019, Partner of all football (s); Orange Morocco

Event action – Brand Experience: Sprite – Smatchi L3tech; SHEM’S ADVERTISING

Action PR – Win by Inwi; WANA CORPORATE

CSR Action – Tarik Annoumouw m3a Centrale; Alma Capital for Centrale Danone

Brand Activation – CokeXMarvel; TCCEC-FP7-UM; Coca Cola

Billboard Campaign – UNHAPPY BIRTHDAY; UNICEF; J. Walter Thompson Casablanca

Integrated campaign (360 °): DUSTER MACHI DUSTER; DACIA; J. WALTER THOMPSON CASABLANCA

TV campaign – Happy Wifi; MOROCCO TELECOM ; DDB Blue Zone

Client experience ; Market exclusivity: AXA automotive after-sales service (SAVA AXA); SAVA AXA

Sponsorship Strategy – RAM – Sponsoring; Royal Air Morocco ; MOSAIK

Brand Category:

BRAND NEW BRAND – RENAULT SELECTION; J. Walter Thompson Casablanca

Challenger brand – TEST IT LOVE IT; TOYOTA FROM MOROCCO; TNC THE NEXT CLICK

Reinvented brand – Every sip is a trip – HAWAI – SHEM’S ADVERTISING

Brand Content Category:

BRAND CONTENT SPONSORISE – Femmes Idéal Platform; Young & Rubicam

BRAND CONTENT DIGITAL – EVCAT HIMAYA; TNC THE NEXT CLICK

BRAND CONTENT TV – NT7ARKO SEASON 2; W5 MEDIA

Design Category:

Packaging and Product Design: Centrale / Refonte Packaging; Danone power plant; shortlinks

UX / WEBDESIGN: Neoxia; Neoxia

Special Category:

NON-PROFIT CAMPAIGN – Early marriage; ONDE / UNFM; KLEM

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