The singer Dounia Batma is one of the most popular personalities in Morocco, according to the “Love brand 2019″poll which results were unveiled on January 22, at the event “Les Impériales 2019”, media rendezvous of the kingdom that continues until January 27 in Casablanca.
Two more artists were acknowledged as popular: The artist and rapper Don Bigg and the actor Rachid El Ouali who also received a vibrant tribute. It should be noted that the “Love brand 2019” study was conducted in December 2018 among a sample of over 3,100 consumers in the most important cities in Morocco.
The sample is matched to HCP data by age and sex in addition to the social class distribution. The research was conducted face-to-face using the quota method, with a 95% confidence level, and a sample with a margin of error estimated at 2%.