« SWAAY Media is a new platform that elevates and empowers women entrepreneurs, innovators and disruptors » reads the description of the website launched in 2016.
The first time Oubou had ever though of the project was during a competition of her first beauty pageant in 2012 when a judge asked her, “If you had to choose between being beautiful and being smart, which one would it be?”
A question Oubou, 28, did not approve of. “You can be both stylish, pretty, and glamorous, and you can also start a business and be business-savvy, smart, and intellectual.” as she relayed to Fortune.com. A mission she managed to uphold since she moved out from Morocco at 15, by pursuing a career as a cancer research scientist and competing in beauty pageants.
The best advise she would give to aspiring female founders? Self-awareness. « Know your strengths and focus on doing what you’re best at, then look for people to surround yourself with that will help you with what you’re not good at. » she stressed in an interview with ElegantEntrepreneur.co