A few months after its creation, the ICHTAH (the verb to dance) movement launched the first dance agency in Morocco to meet the demand for artistic creativity or career opportunities. Thus, the new entity has three missions: to produce professional dance performances, to support dancers’ castings, to create its own events in order to reach a varied audience and to continue to popularize dance throughout the country.
The agency also offers services and accompaniments for events or corporate projects through customized shows, promotional flash mobs or other events, as well as for artistic and cultural projects such as festivals, video clips or TV shows.
The executive behind the mouvement ICHTAH, is professional dancer Sara Zniber who’s struggling to put the company in motion. “Let dance raise us above the perceived barriers. That it encourages cohesion, social diversity, equality of opportunity. At ICHTAH, dancing is combined with the imperative. It’s a cry from the heart. It is a movement towards freedom,” reads ICHTAH’s statement, adding that “in a few months, we have evolved a traveling arts project into a professional dance agency and this is just the beginning! “