With a captivating sequence which adopts a cinematic approach rather than a pro advertising one, Lacoste presents its latest international campaign “Life is a Beautiful Sport” featuring Kevin Azaïs and French-Moroccan Oulaya Amamra.
The couple, both of whom named best new actors in The César Awards, see the world around them crumble, an the notes of Edith Piaf’s “L’Hymne à l’amour”, but will only find refuge in their love. With this ad dubbed “Crocodile Inside” the brand signs a beautiful metaphor of love, that usually comes with its worries and challenges.
At just 22 years old, Oulaya Amamra, the younger sister of director Houda Benyamina, continues to climb the ladder of success. Considered one of the most promising actresses of the moment, she was revealed to the public through her role in “Divines”, directed by her sister, and received the César Award for Best New Actress in 2017.