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Dubai’s Arab Fashion Week: Prime destination for “Ready couture”

Written by FDM

Dubai launched on Thursday the third edition of the Arab Fashion Week with “Ready Couture” collections. A new concept between haute couture and ready-to-wear.

It is the first time that a fashion week has been dedicated to the form, described by organizers as a blend of haute couture and ready-to-wear or pret-a-porter.

The opening’s highlight was the presentation of the women’s “ready couture” collection by Lamya Abedin, a young Emirati designer whose house “Queen of Spades” designs a wide variety of outfits, including Abbayas .

Emirati fashion designer Lamya Abedin speaks to people following her show at the Arab Fashion Week in Dubai on October 6, 2016. Arab Fashion Week opened with hopes of establishing Dubai as a top destination for the "ready couture" genre and as a major fashion capital. / AFP PHOTO / NEZAR BALOUT

Emirati fashion designer Lamya Abedin speaks to people following her show at the Arab Fashion Week in Dubai on October 6, 2016.
 AFP PHOTO / NEZAR BALOUT

With hopes of establishing Dubai as a top destination for the “ready couture” genre and as a major fashion capital. “In Milan, we celebrate high-end ready-to-wear. In Paris, we celebrate high-end haute couture,” said Jacob Abrian, the head of the Dubai-based Arab Fashion Council (AFC).

In Dubai and the Arab world, “we want to be innovative”, he said, with off-the-rack clothing that is tailored to haute couture standards and can be customized.

The Arab Fashion Week, involving 20 houses from more than 10 Arab countries, will also see the presentation for the first time in an Arab country, a unisex collection, signed by the Canadian-Jordanian Rad Hourani.

 Devoted to spring-summer 2017 collections, the concept was introduced in 2014 by AFC as a unique event in the world devoted entirely to the “Ready couture”. 

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