The Parity and Diversity Committee of 2M launches the third edition of the Tilila Trophy, an annual reward for the TV commercials that are most respectful of the image of women.
The call for application for the third edition of the Tilila Trophy, the annual award that fights against female stereotypes in advertising is now open. These applications, like 2M’s Parity and Diversity Committee, announced in a press release, concern advertisements that have been ordered or broadcasted on 2M from September 30, 2019 to September 30, 2020.
A pre-selection will be made by a committee in order to retain only 10, which will then be submitted to the evaluation of a jury. The latter will be made up of Ahmed Ghazali, former president of HACA, lawyer, and president of the national federation of microcredit associations; Ilham Hraoui, director of advertising management for SNRT; Driss Ksikes, author and playwright; Narjiss Nejjar, filmmaker; as well as Mourad Ait Aoudia, advertising expert and managing director of FP7 MCCann Algeria.
The winner of the Tilila Trophy will be announced on October 10, 2020.