Created by the Moroccan producer and composer Bilal Hajji, aka « The Chef », B-Magnitude’s mission is to discover new talents, produce them, and promote them, both in Morocco and abroad.
To provide signed artists with support and accompaniment to the extent of the label’s ambitions, the producer has also launched B-Vipe Management, a structure dedicated to artist representation and career management.
« Together, B-Magnitude and B-Vipe Management aspire to revive Moroccan and African scenes by providing artists with the human, technical and promotional means to help them make their name and notoriety at the highest level. », Bilal Hajji told the MAP.
A music enthusiast with a long career as a producer and songwriter, particularly in Sweden and the United States, the new label aims to achieve a global commercial presence through partnerships with music networks. first rank distribution.
Among the services of B-Magnitude and B-Vipe are the production and management of artists, the development of models for young talents, the design and production of albums, music publishing and the promotion of music. artists around the world.
A native of Tetouan, Bilal Hajji has written and produced numerous titles for Jennifer Lopez, Pitbull, Enrique Iglesias, Nicole Scherzinger, Akon, One Direction, Nicki Minaj, Khaled, Alexandra Burke, Lady Gaga, Sean Kingston, Kat Deluna and Swedish artists Darin Zanyar and Mohombi.
In 2005, he gained worldwide recognition with the song » Step Up », which reached the top spot in Swedish bestselling and earned him a Grammy Award for Scandinavian song of the year.