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Asmaa Talal appointed general manager of CHEP Morocco

Written by FDM

CHEP, a global specialist in the rental and management of handling solutions, has appointed Asmaa Talal as general manager at CHEP Morocco. Asmaa now works under the leadership of Latifa Gahbiche, CEO of CHEP France and CHEP Maroc

At 40, Asmaa Talal has dedicated 95% of her professional experience to the transport and logistics sector. Doubly graduated in 2002, from a 2nd cycle HECI (Hautes Etudes Commerciales et Informatiques) in business management and a Bachelor in Business Administration UQAM (the University of Quebec in Montreal), she has also trained the same year in Management of Commercial Activities and Sales Techniques (Qualipro Consulting).

Her career began in 2002, at La Voie Express, the first logistics operator in Morocco and number 1 in E-commerce, now one of the top three in the sector in which she spent 12 years. She occupied various positions there – responsible for Human Resources, then for the Center Zone (Fez, Meknes, Taza) in 2006 as well as E-logistics manager in 2007.

Driven by the challenge, she went on to join Tagenci – a logistics and co-packing company – where she held the position of Operations Director from 2013 to 2015 or even Hermanos Galindo Maroc – National and International Transport – as Deputy Director.

However, from 2015, she returned to La Voie Express as Cargo Manager, where she was notably responsible for the management of 48 clean vehicles and 150 partner vehicles and the management of a team of 55 employees. Asmaa Talal was therefore able to understand all aspects of transport and logistics, including the management of handling supports.

Asmaa Talal is based in Casablanca where her team has been operating since 2000, in close collaboration with its French counterparts. In her new role, she will be responsible for continuing the deployment of the group in situ with regional companies and international groups in order to gain recognition for the relevance of the CHEP circular model.

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