At a time when the subject of suicide has risen to prominence in the media lately, especially following « the Blue Whale challenge » spread on social networks, leaving many skeptical about the truth behind the rumors of numerous acts of suicide, « Sourire de Reda » insists on the fact that such rumors could not be neglected.
« The role of the entourage is essential to support a young person in distress, » the association said in a statement. « Because sometimes just a simple gesture is enough to restore confidence to a young person who had lost hope, or a word to bring back a smile to his face. »
The campaign, designed by Mosaïk Communication with the help of the production company Sigma, has chosen to illustrate this hand that everyone can use to reach out to those who need it.
Created in December 2009, « Sourire de Reda » is the reference association in Morocco that operates in helping young people who are suffering and preventing suicide. Its mission is based on three areas of intervention: Make society aware of the reality of the ongoing suffering of young people, prevent isolation through field interventions, especially in schools, and intervene through the anonymous and free chat service, Stop Silence.