Roughly 3.4 million foreign tourists visited Morocco in the first six months of the year, the Minister of Tourism, Handicrafts and the Social and Solidarity Economy, Fatim-Zahra Ammor revealed on Tuesday (July 26th) in response to oral questions in the House of Councillors. A number that has quadrupled compared to the same period in 2021.
In addition to the 2 billion dirhams emergency plan intended to support the tourism sector, the ministry is looking into upgrading the tourist offer in order to meet the requirements of foreign and Moroccan customers, as indicated by Fatim-Zahra Ammor.
And to emphasize that the priorities of the ministry are the strengthening of air connectivity to develop international and national tourism, the collaboration with international tour operators to promote the destination of Morocco, the organization of an international and national campaign, the development of cultural, natural, ecological tourism and outdoor tourism and improving the quality of services and tourist activities as well as the training of human resources.
With regard to domestic tourism, the Minister underlined that it plays a major role in the economic and social development of the country and contributes to the creation of jobs and the revitalization of other economic sectors, adding that it is intended to be also an essential condition that guarantees the resilience of the tourism sector in the face of crises.
In this wake, she revealed that according to the surveys carried out, 51% of Moroccan tourists prefer seaside tourism, 58% prefer to travel during school holidays and 60% prefer to travel with family, while 72% are more interested in the price of tourist services.
Based on this data, she continued, the ministry is currently focusing on laying a solid foundation for the sustainable development of domestic tourism through the encouragement of investment in domestic tourism and leisure, the creation of resorts offering prices within the reach of all Moroccan tourists and coordination with the Ministry of Economy and Finance to create traveler’s checks capable of alleviating the burden of expenses for national tourists.