The technique seems counterintuitive. We usually dip our face in water to cleanse, and now we’re doing it to set the makeup?
After applying primer, concealer, and foundation to clean, dry skin, you pat handfuls of your favorite loose powder on top. Once your face has taken on a ghoulish cast, plunge it into a sink filled with cool water for approximately 30 seconds. You’ll find that after you dry off, your complexion looks flawless.
Beauty gurus online have tested this out. Some agree that it is indeed effective while other don’t see a difference. Here is one of the popular opinions :