Very popular for several years among American celebrities, this make-up trend was very noticed during the fall-winter 2020/2021 fashion shows, in particular Balmain, Isabel Marant, Jil Sander… It is a look that brings simplicity back on track with glowing skin, natural eyes and brows, and fresh, slightly glossy lips.
Unlike sophisticated makeup techniques such as contouring and strobing which tend to superimpose several layers of product on the skin in order to sculpt the face in a pronounced way, soft glam is a makeup that encourages subtlety with a focus on the natural and radiance, with light textures, perfectly blended together so as not to leave any visible demarcation and to sublimate the skin in transparency.
Our product selection :
