Having been the cover star of Vogue Arabia’s January 2020 issue, the Moroccan model Tilila Oulhaj has been the talk of the town in recent days by becoming the new face of the new Yves Saint Laurent Beauty cosmetics collection entitled “Pure Shots”.
“Modeling and fashion are thriving in Morocco right now,” Oulhaj says. “There is unlimited creative potential here and we’re in an environment that’s open to new interpretations of clothing and fashion.” As to her personal style, the magazine qualified her as a risk-taker. “My personal style shifts a lot between traditional, streetwear, and what one might typify as ‘classy,’ but it depends on the situation I’m in. I definitely always add my little twist to whatever I’m wearing.”Oulhaj told Vogue.
Before indulging in this new experience, the model worked for “Maison ARTC, a brand known for its clever and unique pieces, designed by Artsi Ifrach. The native of Azilal was also the face of the Scandinavian brand” Bougroug “. who grew up in the Atlas Mountains was a teacher before embarking on a career in modeling in Marrakech.
Why the ocher city for the new Yves Saint-Laurent collection? Since 1966, the love of the Parisian label for Marrakech has stood the test of time. The new make-up and skincare collection are infused with natural and powerful ingredients, which are gathered in the brand’s Ourika gardens, a botanical garden located at the foot of the Atlas Mountains, it said.