Earlier this week, Instagram account @paintdatface posted the picture above and caused an uproar from people who considered it offending. The anonymous account seems to be operated by a male makeup artist based in LA who frequently showcases his work in the form of « Before-After » images that are well-received.
But not this time. The image was accompanied by a « disclaimer » that states: « I want to clearly express the sincere place I am coming from with this transformation,” the account’s owner wrote. “This is a transformation that I’ve been holding back from releasing for awhile now, solely because of the fear I’ve had of people turning it into a racial scandal against me.”
« I know this is wrong but I’m going to do it anyway because I’m proud of myself 🙂 and I hate you all » pic.twitter.com/qt2gWGLubo
— churro (@hotcheetothicc) 28 mai 2017
1) it's blackface 2) black women are not fun costumes you can try on 3) the artist should have used a black model if they wanted to do this
— Third Force (@NalediMashishi) May 28, 2017
— FancyFallonMua (@fancyfallonmua) May 28, 2017
Anticipating the backlash, the artist defended his work writing : “THIS IS NOT ABOUT A RACE CHANGE”. However accusation of cultural approbation widely multiplied that he had to remove his post.
“I deleted the post, not because I had regret or saw wrongdoing, but because of the negativity social media turned it into,” he explained on Instagram.
“It’s been assumed by most that my intentions were to transform my model into a black woman. Truth is, my intentions were to keep the look vague enough to be relatable to many women of different cultures.”