Because hijabis care for their hair too. French cosmetics company L’Oréal has cast British hijabi blogger Amena Khan in a « game changing new campaign » as Amena stated on her official Instagram account.
« I’m so excited and incredibly proud to announce that I‘m part of the new L’Oreal Paris Elvive World of Care Campaign » said the blogger with more than 570,000 subscribers on Instagram.
A game changing new campaign!!! 👏🏽❤️ So… lately I’ve had a complex relationship with my hair feeling lacklustre. When I take off my scarf, I want my hair to be more radiant – don’t we all? 🙆🏽♀️✨ I’m so excited and incredibly proud to announce that I‘m part of the new L’Oreal Paris Elvive World of Care Campaign which showcases Elvive’s breadth of products catering to a wide range of demanding hair types. I’m The Pink One which has been specially formulated for dull hair to boost shine. @lorealhair #WORLDOFCARE #ELVIVEXRANKIN #ALLWORTHIT #AD
Khan explained to Vogue that her hair is important to her and she enjoys taking care of it, regardless of who can or cannot see it. « Whether or not your hair is on display doesn’t affect how much you care about it, » Khan says in the ad, joining a diverse line-up of women for L’Oréal’s new Elvive multimedia campaign.
Being selected as a « L’Oréal Glam Squad Ambassador, » Amena Khan thus makes history as the first hijab-wearing woman to ever be featured in a mainstream hair ad.
Aside from being a blogger on Instagram and a Youtuber, Khan is also a businesswoman. She has launched her own hijab brand, Pearl Daisy, which sells hooded hijabs, as well as her own cosmetics company, Ardere Cosmetics.