Because hijabis care for their hair too. French cosmetics company L’Oréal has cast British hijabi blogger Amena Khan in a “game changing new campaign” as Amena stated on her official Instagram account.
“I’m so excited and incredibly proud to announce that I‘m part of the new L’Oreal Paris Elvive World of Care Campaign” said the blogger with more than 570,000 subscribers on Instagram.
A game changing new campaign!!! 👏🏽❤️ So… lately I’ve had a complex relationship with my hair feeling lacklustre. When I take off my scarf, I want my hair to be more radiant – don’t we all? 🙆🏽♀️✨ I’m so excited and incredibly proud to announce that I‘m part of the new L’Oreal Paris Elvive World of Care Campaign which showcases Elvive’s breadth of products catering to a wide range of demanding hair types. I’m The Pink One which has been specially formulated for dull hair to boost shine. @lorealhair #WORLDOFCARE #ELVIVEXRANKIN #ALLWORTHIT #AD
Khan explained to Vogue that her hair is important to her and she enjoys taking care of it, regardless of who can or cannot see it. “Whether or not your hair is on display doesn’t affect how much you care about it,” Khan says in the ad, joining a diverse line-up of women for L’Oréal’s new Elvive multimedia campaign.
Being selected as a “L’Oréal Glam Squad Ambassador,” Amena Khan thus makes history as the first hijab-wearing woman to ever be featured in a mainstream hair ad.
Aside from being a blogger on Instagram and a Youtuber, Khan is also a businesswoman. She has launched her own hijab brand, Pearl Daisy, which sells hooded hijabs, as well as her own cosmetics company, Ardere Cosmetics.