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Lady Gaga launched a makeup line

Written by FDM

Lady Gaga launched on July 15th, her own makeup brand under the name of Haus Laboratories.

Lady Gaga is about to impose herself in the world of beauty. The star, famous for her eccentric looks, has launched her own makeup brand under the name Haus Laboratories. Products will be available for pre-order starting July 15th.

“We want you to love yourself” is the message of this new beauty brand. The American singer began her advertising campaign on her Instagram account, unveiling a video presentation and a photo where she explains the reasons that pushed her to launch her new line of cosmetics.

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on

“When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup (…)It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. I’m so grateful that makeup inspired bravery in me I didn’t know I had.” Wrote the 33-year-old singer and actress on her Instagram account.

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