Avon Life Colour -for him and for her- was imagined by Takada with the help of master perfumers Frank Voelkl and Olivier Cresp. According to Avon, the fragrance aims to bottle the joie de vivre (joy of living) and the irreverent personality of the legendary fashion designer.
« This company […] is looking to offer good products at reasonable prices, like Avon Life Colour, » Takada said in a statement. « That’s what I initially tried to do in fashion, to democratize quality products. »
The Japanese designer adds: « The world is filled with colours and this beautiful collaboration with Avon allowed me to capture in a scent the colorful spirit of positivity that is inside all of us.The fragrance imparts the vibrant, joyful energy we need so much nowadays. »
Avon and Takada have already collaborated on the launch of Avon Life in 2016. The product has become Avon’s best selling fragrance in the first quarter of the year.
Takada founded the Kenzo label in 1970, but left the brand in 1999. It now belongs to the LVMH group.