Fenty Beauty will be the brand of all skin shades. This is how Rihanna designed her cosmetics brand. On the first images revealed on her Instagram account, an array of models of all skin tones, from black to white, are seen roaming a big city, with full glossy lips. The ad features hijabi model Halima Aden, Slick Woods, Indyamarie Jean, and other models of color. A call to diversity and against unique beauty.
Rihanna released the official campaign video for her Fenty Beauty line, her first custom collection of cosmetics, while the official launch is expected in a few days. In this video, the slogan seems to be diversity!