In a bid to promote diversity and inclusivity, L’Oréal Paris had cast hijabi youTuber Amena Khan in a hair campaign, making her the first hijab-wearing model to star in a hair campaign for a major brand.
Only days after the launch, Amena Khan, announced her decision to withdraw. The cause ? Old tweets in 2014 found by Internet users in which the blogger voiced some strong opinions about Israeli politics defending the Palestinian people.
After being attacked from all sides on social networks, L’Oréal Paris finally announced the withdrawal of Amena Khan from the campaign. The young woman posted a message of apology on her Instagram account:
A L’Oréal Paris U.K. spokesperson released the following statement: « We appreciate that Amena has since apologized for the content of these tweets and the offence they have caused. L’Oréal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign. »
However, not everyone agrees with decision to step down as many of Amena’s followers are debating in the comment section:
« it’s very sad that you regret standing up for the Palestinians when they could use more people in celebrity status bringing attention to their situation. » wrote one user.
« Ps: im still confused as to what shes apologising about? The tweets against Israel or to Loreal for merely having an opinion and defending innocent humans? Both reasons do not justify an apology… for what? Just to have « Loreal » written over your head?! #betruetoyourself » said another user.
Note that all photos and videos of the campaign have been removed.