Hassan Hajjaj and the real Moroccan street style

Written by Souad El Mghari

With art pieces made in majority of bright pop images representing Marrakech street style, Hassan Hajjaj is a unique artist, who always attempts to capture the essence of the Moroccan style with a touch of whimsy.

A self-taught photographer, and a versatile artist, Hassan Hajjaj who was born in Larache, Morocco in 1961 left his homeland for London at an early age, to pursue his passion.  As he started photography in the 80’s, the Moroccan artist, whose signature work is Technicolor portraiture, would take studio portraits of his friends, as well as strangers, generally from the streets of Marrakech.

Due to his own take on street style, which has always been influenced by his obsession for the club, pop, and reggae scenes of London, Hajjaj would generally have his photo subjects wearing clothes designed by him.

In addition to portraiture, his works also include installation, performance, fashion, and interior design, all heavily influenced by Morocco, especially Marrakech, where he still works in parallel with London. All incredible pieces of art that could be found at the Brooklyn Museum, New York; the British Museum, London; Los Angeles Museum of Contemporary Art, Los Angeles; the Farjam Collection, Dubai; Institut des Cultures d’Islam, Paris; Kamel Lazaar Foundation, Tunisia; and many more.

Now adding film making to his portfolio, Hassan Hajjaj’s first-ever feature-length film “Karima: A Day in the Life of a Henna Girl” will soon be featured. And here is a look at it.